On Campus



Darrell Matsumoto, MFA

Assistant Professor of Photography, Director of Art Programs; Director of the Art Gallery
Department of Art and Design
(508) 849-3464
Academic AgreementsGen Ed CurriculumHonors ProgramStudy Abroad5th Year Masters

Digital & Social Media Design

Program Overview

With the rise of digital and social media, there is a growing need for communication professionals that can create messages that will resonate with multiple audiences. This major will provide comprehensive study in digital media design, lens and light arts, and media marketing. Students will learn how to think clearly, critically, and creatively in response to communication challenges through the use of digital media design.

 Through the combined experience of professional practice, internships, and capstone experience, students will be positioned to create compelling content, with an understanding of how this media can impact all facets of the marketing mix, including website traffic, customer relationships, and brand messaging.

More Information

Course of Study
Art Center Gallery
Meet Our Faculty
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Course Of Study

About The Department of Art and Design

The Department of Art and Design provides students with a broad-based liberal arts education infused with the principles of the Catholic intellectual tradition. Inclusive within the vibrant liberal arts education the department offers modern programs focused on specific professional skills in graphic design, studio arts, self-designed program in the arts, and the therapeutic dimensions of art therapy.

There is an emphasis upon an interdisciplinary approach toward the visual arts and design, psychology and the creative arts therapies. In the classroom professors emphasize a broad understanding of the dignity of humankind, the importance of developing compassion, and the need to cultivate the awareness of just and ethical practice.

Essential to all programs is The Studio Model. In a studio course, students work in a specifically designed space which creates an open collaborative environment. This Studio Model provides an expansive and expressive atmosphere for learning. The studio environment allows open communication and constructive criticism to enrich and forward art practice. Imperative to the model is the required work outside of designated meeting times. The studio demands the constant process of production-critique-production, seeking feedback from all participants. The faculty teaches, guides, and nurtures the group or cohort. 

In the junior and senior years, advanced course work is designed to run concurrently with community field placements to afford students the opportunity to observe and work alongside professionals. Each student’s placement in the community is chosen to directly reflect her/his interest and to provide a comprehensive and hands-on, team approach to learning. Students are placed by the College in appropriate settings and supervised by College personnel. The internships/practica are credit-bearing and are available to students in all of the above disciplines. Art Therapy placements range from public and private hospitals, community treatment centers providing therapeutic services to a wide range of clientele. Graphic Design and Art internships provide students with real world experiences.

Additionally, students are encouraged to experience study abroad through programs ranging from summer study in the creative arts, to a spring break in Berlin, Paris or Vienna with our Urban Seminar program. It is important to note that Anna Maria College is a member of The American Art Therapy Association.

Self-Designed Art Program

The approval of an advisor is required for the student to undertake a self-designed program of study in the Department of Art & Design. Students are required to work closely with their advisor in designing the curriculum.

Suggestions for Self-Design Majors

  • Photography/Video
  • Painting/Mixed Media
  • Sculpture/Installation Art
  • Digital Arts
  • Performance Art
  • Art and Business

Self-Design Program Outcomes

  • Identify and describe the historical and cultural context of art and design
  • Demonstrate working knowledge of technologies and equipment applicable to their area(s) of specialization
  • Demonstrate perceptual acuity, conceptual understanding, and the technical facility at a professional entry level in their chosen field(s). The ability to perceptively analyze works of art and design and to critically evaluate its quality
  • Demonstrate functional competence with principles of visual organization, including the ability to work with visual elements and its application in drawing, two-dimensions and three-dimensions, color theory, and digital arts
  • Work independently on a variety of art and design projects. The ability to conceptualize, research, and produce an independent project. Produce a capstone exhibition and portfolio

Curriculum Map

Click here to download the Digital & Social Media Design Curriculum Map.

Art Minors

Students interested in art who major in another field may minor in art. An art minor may be of particular interest to the Liberal Studies major who wishes to engage in a creative endeavor, or the business major who may find art and design skills an asset for a career in marketing, advertising, or public relations. A portfolio presentation of basic artistic skills is required to declare a minor in art.

Minors are possible in:

  • Art
  • Art Therapy
  • Digital and Social Media Design
  • Graphic Design
  • Video and Photographic Art

Program Learning Outcomes

Upon completion of a BA in Digital and Social Media Design, students will:

  • Demonstrate proficiency with the principles of visual organization, including the ability to work with visual elements in two and three dimensions; color theory and its applications; and digital arts
  • Exhibit working knowledge of technologies and equipment applicable to their area(s) of specialization
  • Solve communication problems, including the skills of problem identification, research and information gathering, analysis, generation of alternative solutions, prototyping and user testing, and evaluation of outcomes
  • Examine design history, theory, and criticism from a variety of perspectives, including those of art history, linguistics, communication and information theory, technology, and the social and cultural use of design objects
  • Collaborate with others, both as a leader and participant, to produce high-quality work

Art Portfolio Guidelines

We encourage the submission of an Art/Design Portfolio, as a valuable part of the admissions process. This allows the College and the Department of Art & Design to gain insight on your application.

Click here to submit your portfolio.           

Portfolios are now reviewed via SlideRoom. Please visit SlideRoom to upload your images now!

Digital media portfolios and portfolios submitted using the form must adhere to the following guidelines:

  • Images: individual .jpg files titled with your name and image number, 2MB maximum size
  • Include: size, media, and date of completion
  • Video or Time Based Performances: Quick Time or .mpg

Physical portfolios and digital media are accepted as well. If you wish to present a physical portfolio or schedule an appointment to meet with Darrell Matsumoto, Director of Art & Design please email If you wish to send us your portfolio on a flash drive, please include a Word document listing the title, size, media, and date of your work. Please direct questions to David Wackell at

Please address physical portfolio submissions to:

c/o David Wackell
Box E
Department of Art and Design
Anna Maria College
50 Sunset Lane
Paxton, MA 01612

Scholarships are also awarded every January to select students participating in the Secondary School Art Scholarship Competition. Please see accordion menu below for a complete prospectus and submission form.

NE Secondary School Art Scholarship

The New England Secondary School Art & Design Competition at Anna Maria College

Exhibition Dates: January 22 – February 7, 2020
Opening Reception: Wednesday, January 29, 6-8 p.m.

How to Enter
  • Open to all secondary school art students.
  • All work must be original and completed within the last two years.
  • Digital Art & Design
  • Drawing
  • Painting
  • Photography
  • Printmaking
  • Sculpture/3D
  • Video
  • Anna Maria College Art/Design Merit Scholarships (Senior standing required): $2,000 – $10,000 Merit Scholarship Awards
  • All entrants receive a Student Membership to your local museum of art: Worcester Art Museum, Boston Museum of Fine Arts, RISD Museum of Art, etc.
  • Medium Category Awards: Top Medium Category recipient, receives a $250 stipend to attend Art classes at your member museum.
  • Online Competition Awards: For students who are not able to submit original work to the competition may be eligible for Online Competition Awards.
  • Maximum size of 18 x 24 inches including mats
  • Stretched canvases and framed works must be wired and ready to hang
  • Please do not wire canvas boards
  • Sculpture/3D work not to exceed 11 inches square, unless floor standing
  • Video work submitted on USB Drive
Dates and Deadlines
  • Online Submission: January 3, 2020
  • Please register online at SlideRoom or Formstack
  • Delivery of Entries: December 1, 2019 – January 14, 2020
  • Artwork will be available for return: February 12 – 18, 2020, 2019 (College Closed President’s Day, Monday, February 17th)
  • Contact: David Wackell
We encourage all students to visit us during our Open House. Click here for more information.

Meet Our Faculty

Jillian Anderson

Lecturer, Art & Design
Department of Art and Design

Kevin Gilmore

Lecturer, Art and Design
Department of Art and Design

Dyan Gulovsen

Special Lecturer, Graphic Design
Department of Art and Design

Alice Lambert

Lecturer, Art, Associate Professor in Art (emerita)
Department of Art and Design

Timmary Leary

Lecturer, Graphic Design
Department of Art and Design

Darrell Matsumoto, MFA

Assistant Professor of Photography, Director of Art Programs; Director of the Art Gallery
Department of Art and Design
(508) 849-3464

Joseph Ray

Lecturer, Art & Design
Department of Art and Design

Julie Soucy Hurley

Special Lecturer, Art Therapy
Department of Art and Design

Lauren Szumita

Lecturer, Art
Department of Art and Design

Sumiyo Toribe

Lecturer, Art
Department of Art and Design

Jason Travers

Lecturer, Art
Department of Art and Design

Susan Tritell

Lecturer, Art Therapy
Department of Art and Design

David Wackell

Lecturer, Art
Department of Art and Design
(508) 849-3450

Michael Yefko

Lecturer, Art
Department of Art and Design