The Anna Maria College Business Program is committed to preparing its students to excel professionally and build careers in today’s increasingly dynamic marketplace. The major in Business Administration is a four-year learning experience leading to a Bachelor of Science in Business Administration (BSBA). The Business curriculum fosters both intellectual and experiential growth of the students as individuals to ensure the skills, knowledge, attributes and competency to begin their careers quickly. Faculty ensure students appreciate the importance of seeing the “big picture” relative to organizational structures, while taking into consideration the team goals, data analysis, and strategy to move projects forward. Small classes provide the student with the opportunity for one-on-one learning experiences with faculty who are experienced practitioner’s eager to work with individual students as they prepare for their careers. A bachelor’s degree in Business can be applied to virtually any industry and can also be used to help start one’s own business.
All students take eleven core business courses designed to give them a solid foundation in business concepts and practices, as well as critical thinking skills and ethical reasoning for making business decisions. Teamwork, working well under sustained pressure, meeting deadlines, and the latest information and communication technology (ICT) tools are stressed throughout the program. Upper level elective courses in management, marketing, international business, accounting, entrepreneurship and finance are offered to meet the specific educational goals of the student.
The business program also includes majors in Sport Management, Health Administration, and Digital Marketing. For students continuing their studies, graduate Business Administration (MBA) [Links to Business Administration in Graduate Studies] programs are available.
Course Of Study
Students in any major may minor in Business Administration.
- BUS 151, 152 Financial Accounting I and II
- BUS 260 Principles of Management
- BUS 270 Marketing Principles
- Two upper-level business administration electives (300 or 400 level)
Marketing Communications Minor
Students in any major may minor in Marketing Communication.
- BUS 270 Marketing Principles
- BUS 290 Introduction to Marketing Communication
- ENG 292 Business Writing in the Digital Age
- BUS 314 Social Media Marketing
Students may choose two electives from the following courses:
- GRD 240 Graphic Design
- MCO 302 Persuasion and the Media
- BUS 311 Principles of Advertising
- BUS 441 Marketing Research
- BUS 450 Marketing Management
- BUS 390 Visual Marketing
Small Business Minor
Management areas such as in small business, family business, and franchise require a wide range of skills and provide career opportunities. Managers in these areas face the challenges of meeting payroll, providing health insurance and other benefits, human resource management, changing government regulations in such areas as accounting and taxation, succession issues, and risk management. These challenges and demands have created a need for dedicated, ethical, well-trained professionals with specialized management skills. The latest technology, as well as real-world business scenarios, will engage the students and prepare the students for success in today’s business world. The Principles of Management course (BUS260) provides a foundation of the basic concepts of management and thus serve as a pre-requisite for the upper-level courses. Students are encouraged to take advantage of the various internship opportunities available that will allow them to blend classroom theory with practical application.
- BUS 385 Small Business Management
- BUS 386 Family Business Management
Four electives from the following list:
- BUS 387 Franchise Management
- BUS 271 Consumer Behavior
- BUS 285 Social Media and Business
- BUS 380 Entrepreneurship
- BUS 410 Managing and Marketing New Products
Sport Management Minor
Students in any major may minor in Sport Management.
- BUS 223 Sport Marketing
- BUS 262 Sport Management
- BUS 301 Sport Ethics
- Three upper-level (300–400-level) sport electives.
- Explain the major concepts, standards, and practices of business, i.e. finance, accounting, marketing, economics, and legal aspects.
- Apply critical thinking skills, leadership, teamwork, and management skills.
- Apply ethical reasoning and decision-making relating to the business environment.
- Create and deliver effective and professional communications using a variety of delivery venues/modes.
- Synthesize knowledge, apply strategic planning and research skills in an integrative experience.