The Anna Maria College Business Program is committed to preparing its students to excel professionally and build careers in today’s increasingly dynamic marketplace. The major in Business Administration is a four-year learning experience leading to a Bachelor of Science in Business Administration (BSBA). The Business curriculum fosters both intellectual and experiential growth of the students as individuals to ensure the skills, knowledge, attributes and competency to begin their careers quickly. Faculty ensure students appreciate the importance of seeing the “big picture” relative to organizational structures, while taking into consideration the team goals, data analysis, and strategy to move projects forward. Small classes provide the student with the opportunity for one-on-one learning experiences with faculty who are experienced practitioner’s eager to work with individual students as they prepare for their careers. A bachelor’s degree in Business can be applied to virtually any industry and can also be used to help start one’s own business.

All students take eleven core business courses designed to give them a solid foundation in business concepts and practices, as well as critical thinking skills and ethical reasoning for making business decisions. Teamwork, working well under sustained pressure, meeting deadlines, and the latest information and communication technology (ICT) tools are stressed throughout the program. Upper level elective courses in management, marketing, international business, accounting, entrepreneurship and finance are offered to meet the specific educational goals of the student.
The business program also includes majors in Sport Management, Health Administration, and Digital Marketing. For students continuing their studies, graduate Business Administration (MBA) [Links to Business Administration in Graduate Studies] programs are available.

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Anna Maria College Alumni Magazine - Winter 2021 Issue

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Curriculum Highlights

Course of Study

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HEAR FROM STUDENTS AND PARTNERS

Magin Gomez ‘22

Paraguay

Daniele Iaboni ‘22 G’24

Canada

Fitchburg, MA

Tara M. Rivera G'16

"I am really passionate about my two majors. Right now, I am focusing on finishing my thesis, looking forward to my MBA, and from there getting a job. I am excited about the real world."

“All the professors are fully flexible. It’s been a lot of hands-on learning which is great and really forces us to apply the knowledge that we gained in our business programs.”

"My MBA has opened a lot of doors for me as far as career choices and has put me ahead of the competition. One of my life goals was to be an adjunct professor and I'm ecstatic to say that I now teach at Anna Maria."

Curriculum Highlights

BUS 607 – Financial Analysis

Required

Provides the basic tools, techniques, and concepts necessary for an understanding and analysis of corporate investments and financial decisions. Prerequisite: BUS 512 or equivalent.

3 credits

BUS 709 – Buyer Behavior

Required

Provides a study of the psychological and sociological forces that impact buyer behavior in consumers as well as in industrial markets. Emphasizes current research and its practical applications and stresses secondary research text readings and class discussion.

3 credits

BUS 710 – Marketing Communication

Required

Examines the major elements of the promotion mix, which includes advertising, publicity, sales promotion, and personal selling. Particular attention is paid to new developments such as telemarketing and direct response.

3 credits

BUS 717 New Product Development

Required

Explores the major issues involved in new product marketing. Teaches the skills necessary to organize and manage a successful development effort. Familiarizes the student with the process and the computer software available to facilitate it.

3 credits

BUS 750 – E-Commerce Strategies

Required

Provides students with the background necessary to take advantage of the new economy. This course provides an outline for an evaluation process that individuals will be able to utilize in their lives.

3 credits

BUS 752 Marketing Research

Required

Studies the systematic and objective approach in developing and providing information for the marketing management decision-making process. Prerequisite: BUS 638.

3 credits

BUS 763 Social Media and Marketing

Required

A study of the four zone of social media and how marketers can obtain their objectives through each social media zone

3 credits

Download Full Curriculum Map

Course Of Study

Career Opportunity

CAREER

Financial Planner
Insurance sales
Data Analyst
Cyber security
Entrepreneur/Small Business Owner
Banker
Certified Financial Planner
Financial Analyst
Marketing Manager
Real Estate Agent/Manager
Financial Planner
Procurement Manager
Retail Store Manager

Program Learning Outcomes

Explain the major concepts, standards, and practices of business, i.e. finance, accounting, marketing, economics, and legal aspects.
Apply critical thinking skills, leadership, teamwork, and management skills.
Apply ethical reasoning and decision-making relating to the business environment.
Create and deliver effective and professional communications using a variety of delivery venues/modes.
Synthesize knowledge, apply strategic planning and research skills in an integrative experience.