The Business Administration program at Anna Maria College prepares students to excel in today’s dynamic, data-driven marketplace. This four-year Bachelor of Science in Business Administration (BSBA) combines intellectual and hands-on learning to develop the knowledge, skills, and confidence needed for professional success across industries.

Students gain a strong foundation in business concepts, critical thinking, and ethical decision-making, while learning to see the big picture of organizational structures and strategy. Faculty, experienced business practitioners, provide personalized, one-on-one mentorship in small classes, helping students connect theory with real-world application.

The Business curriculum emphasizes teamwork, communication, leadership, and the use of modern information and communication technology (ICT) tools. Through eleven core business courses and upper-level electives in management, marketing, international business, accounting, entrepreneurship, and finance, students build both depth and flexibility to meet their individual goals.

A business degree from Anna Maria College opens doors to careers in a wide range of fields—or even to starting one’s own business. Students can also explore related majors in Sport Management, Health Administration, and Digital Marketing, or continue their education through the Master of Business Administration (MBA) program.

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Curriculum Highlights

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HEAR FROM STUDENTS AND PARTNERS

Magin Gomez ‘22

Paraguay

Daniele Iaboni ‘22 G’24

Canada

Fitchburg, MA

Tara M. Rivera G'16

"I am really passionate about my two majors. Right now, I am focusing on finishing my thesis, looking forward to my MBA, and from there getting a job. I am excited about the real world."

“All the professors are fully flexible. It’s been a lot of hands-on learning which is great and really forces us to apply the knowledge that we gained in our business programs.”

"My MBA has opened a lot of doors for me as far as career choices and has put me ahead of the competition. One of my life goals was to be an adjunct professor and I'm ecstatic to say that I now teach at Anna Maria."

Curriculum Highlights

BUS 607 – Financial Analysis

Required

Provides the basic tools, techniques, and concepts necessary for an understanding and analysis of corporate investments and financial decisions. Prerequisite: BUS 512 or equivalent.

3 credits

BUS 709 – Buyer Behavior

Required

Provides a study of the psychological and sociological forces that impact buyer behavior in consumers as well as in industrial markets. Emphasizes current research and its practical applications and stresses secondary research text readings and class discussion.

3 credits

BUS 710 – Marketing Communication

Required

Examines the major elements of the promotion mix, which includes advertising, publicity, sales promotion, and personal selling. Particular attention is paid to new developments such as telemarketing and direct response.

3 credits

BUS 717 New Product Development

Required

Explores the major issues involved in new product marketing. Teaches the skills necessary to organize and manage a successful development effort. Familiarizes the student with the process and the computer software available to facilitate it.

3 credits

BUS 750 – E-Commerce Strategies

Required

Provides students with the background necessary to take advantage of the new economy. This course provides an outline for an evaluation process that individuals will be able to utilize in their lives.

3 credits

BUS 752 Marketing Research

Required

Studies the systematic and objective approach in developing and providing information for the marketing management decision-making process. Prerequisite: BUS 638.

3 credits

BUS 763 Social Media and Marketing

Required

A study of the four zone of social media and how marketers can obtain their objectives through each social media zone

3 credits

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Course Of Study

Career Opportunity

CAREER

Financial Planner
Insurance sales
Data Analyst
Cyber security
Entrepreneur/Small Business Owner
Banker
Certified Financial Planner
Financial Analyst
Marketing Manager
Real Estate Agent/Manager
Financial Planner
Procurement Manager
Retail Store Manager

Program Learning Outcomes

Explain the major concepts, standards, and practices of business, i.e. finance, accounting, marketing, economics, and legal aspects.
Apply critical thinking skills, leadership, teamwork, and management skills.
Apply ethical reasoning and decision-making relating to the business environment.
Create and deliver effective and professional communications using a variety of delivery venues/modes.
Synthesize knowledge, apply strategic planning and research skills in an integrative experience.