To be successful in a rapidly-changing business climate, graduates must be technology savvy, have the ability to navigate risks and challenges, and recognize opportunity to drive change in a responsible and sustainable way. These four new majors will prepare students to not only successfully compete and contribute in their respective fields, but to do so as trained ethical leaders and community-orientated professionals, the hallmark of an Anna Maria College education.

Health Administration

As the large baby-boomer population ages, the healthcare industry as a whole will see an increase in demand and strain on resources. The Health Administration major is an applied business degree that prepares students with the theoretical business foundations as well as the practical skills required for careers including health information management directors, business analysts, practices administrators, clinical directors, and health services managers.

Digital and Social Media Design

With the rise of digital and social media, there is a growing need for communication professionals that can create messages that will resonate with multiple audiences. The Digital and Social Media Design degree will teach students to understand how to think clearly, critically, and creatively in response to communication challenges through the use of digital media design. Not only will they learn to create compelling content, but they will also study how this media can impact all facets of the marketing mix including website traffic, customer relationships, and brand messaging.

Digital Marketing
The future of digital marketing is rapidly changing, which requires an understanding of marketing and technology needed to drive the marketing efforts of business. The Digital Marketing major has an interdisciplinary approach that combines applied theory and hands-on learning to explain digital marketing strategies, tactics, and tools. Coursework focuses on business principles, research and analytics, marketing and communications, search engine marketing and optimization, video, digital and web design, social and mobile media marketing, and consumer behavior.

Video and Photographic Arts

Visual communication is a critical component of the marketing mix because it’s one of the most effective ways of passing along information. The Video and Photographic Arts degree focuses on the ways the human mind processes information in images across multiple platforms, including digital, web, and print. Students pursuing this degree will develop technical and aesthetic skills while learning to use equipment and software for still photography, videography, and digital editing. The combined experience of professional practice, internships, and capstone project prepares students to work within the field of media communications as visual content producers, storytellers, or documentarians.