BUS 110 – Leadership

Required

A study of traditional leadership with emphasis on using critical thinking to develop ethical leadership skills, a number of methodologies will be utilized to develop insights into the relationship between faith, reason and leadership.

3 credits

ECO 200 – Microeconomics

Required

A study of economic principles and ideas in the light of social, economic theory as they apply within our society and everyday lives. Special attention is given to the influence of economic policy on business policy. Topics include: supply and demand, elasticity, costs, and various market structures.

3 credits

ECO 201 – Macroeconomics

Required

Special emphasis is placed on the implications of economic principles for modeling and policy making at the national level. Topics include: unemployment, inflation and economic growth, fiscal policy, and monetary policy.</>

3 credits

BUS 151 – Financial Accounting I

Required

A study of the fundamental concepts and methodology of accounting. Topics include the procedures of accounting for assets, liabilities, owner’s equity, revenues and expenses. Analysis and preparation of financial statements will also be stressed.

3 credits

BUS 152 – Financial Accounting II

Required

A continuation of the study of the fundamental concepts and methodology of accounting. Additional topics include the procedures of accounting for plant assets, payroll, partnerships, corporations, stocks, and the statement of cash flows. Prerequisite: BUS 151.

3 credits

BUS 210 – Personal Finance

Required

This course, open to all, is intended to teach students the values and vagaries of money management. It will cover a wide array of topics from how to invest, how to budget, how to develop personal discipline regarding money matters, how to build wealth starting with a small amount of money, how to understand and deal with all types of economic climates, and how to be a prudent consumer.

3 credits

BUS 260 – Principles of Management

Required

A treatment of the fundamental functions of management including such topics as formulation of policy, executive leadership, decision making, formulation of objectives, and staff relationships.

3 credits

BUS 268 – Principles of Financial Management I

Required

An introduction to the basic concepts and practices that confront the financial manager in the business firm. Topics include an overview of the goals and functions of financial management, financial analysis and planning, and working capital management. Initial discussions on the capital budgeting process will also be included.

3 credits

BUS 270 – Marketing Principles and Communications

Required

A study of the problems and opportunities marketers experience while engaging in the exchange process— exchanging something of value, including goods, services, ideas, people, or places in return for money, time, votes, or desired behavior.

3 credits

BUS 380 – Business Law

Required

Surveys basic law of crimes, torts, contracts and real property. Students draft contracts and develop understanding of laws commonly affecting business transactions such as agency, forms of business organization, and sales.

3 credits

BUS 403 – Business Ethics

Required

An introduction to ethical decision-making in business. Examines individual, organizational, and macro level issues in business ethics. Designed to assist potential businesspersons to make more informed ethical decisions on a daily basis. Both descriptive and normative models of unethical and ethical decision making in business are analyzed.

3 credits

MIS 362 – Advanced Spreadsheet Applications

Required

A course leading to the mastery of professional business problem-solving and decision-making techniques. Project files and case studies require critical thinking and provide a great variety of interesting and relevant business applications for skills. The macros will be utilized as a tool for automating spreadsheet features.

3 credits

ENG 312 – Digital Professional Communication

Required

How is professional use of social media different from personal use of social media? This course explores what it means to use social media as a professional support of the goals of a business or organization for which you work.

3 credits

BUS250 – Applied Statistics and Quantitative Reasoning

Required

A study of elementary applied statistics starting with probability and including permutations, combinations, distributions, measures of central tendency, linear correlations, and regressions.

3 credits

DES 103 – Introduction to Digital Design

Required

This course explores the use of the computer in the application of design and visual art. The general principles studied and practiced in this course are the foundation of working with the computer in graphic design and other forms of direct visual communication.

3 credits

BUS 271 – Consumer Behavior

Required

A study of consumer motivation and buying behavior in order to control adjustments in marketing technique. Prerequisite: BUS 270

3 credits

BUS 311 – Principles of Advertising

Required

A study of various features of advertising theory and practice with special emphasis on the most contemporary advertising concepts and practices. Prerequisite: BUS 270 or permission of instructor.

3 credits

BUS 314 – Social and Mobile Media Marketing

Required

A study of the four zones of social media and how marketers can obtain their objectives through each social media zone. Prerequisite: BUS 270 or permission of instructor.

3 credits

BUS 327 – Data Analytics

Required

Course description is: A science of analyzing data and problem-solving. Various data analytic techniques will be presented, including descriptive, inferential, predictive, and prescriptive analytics. Pre-requisite: BUS 250 or equivalent.

3 credits

BUS 441 – Marketing Research

Required

A study of the systematic and objective approach in developing, providing, and analyzing information for the marketing management decision-making process. Pre-requisite: BUS 270.

3 credits

MIS 380 Web Design and Research

Required

Students learn web design skills using the latest design software. In addition, students also develop Internet research skills using file transfer protocol, search engines, web directories, portals, and other various Internet resources and protocols.

3 credits