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Lawrence Sasso, DBA, MSM

Director of Undergraduate Business Programs & Head Softball Coach
Business & Athletics
(508) 849-3374
Academic AgreementsAccelerated Degree ProgramGen Ed CurriculumHonors ProgramStudy Abroad5th Year Masters

Digital Marketing | BA

Program Overview

The future of digital marketing is rapidly changing, which requires an understanding of marketing and technology needed to drive the marketing efforts of business. The Digital Marketing major has an interdisciplinary approach that combines applied theory and hands-on learning to explain digital marketing strategies, tactics, and tools. Coursework focuses on business principles, research and analytics, marketing and communications, search engine marketing and optimization, video, digital and web design, social and mobile media marketing, and consumer behavior.

Potential careers paths in Digital Marketing include: digital content strategy specialist, digital content producer, digital marketing analyst, e-commerce digital marketing specialist, digital/internet marketing specialist, digital marketing coordinator, and digital media campaign analyst.

More Information

Course of Study
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Course Of Study

Curriculum Map

Click here to download the Digital Marketing Curriculum Map.


Students in any major may minor in Business Administration.  Required Courses

  • BUS 151, 152 Financial Accounting I and II 
  • BUS 260 Principles of Management 
  • BUS 270 Marketing Principles 
  • Two upper-level business administration electives (300 or 400 level)

Small Business Minor

Management areas such as in small business, family business, and franchise require a wide range of skills and provide career opportunities. Managers in these areas face the challenges of meeting payroll, providing health insurance and other benefits, human resource management, changing government regulations in such areas as accounting and taxation, succession issues, and risk management. These challenges and demands have created a need for dedicated, ethical, well-trained professionals with specialized management skills.  The latest technology, as well as real-world business scenarios, will engage the students and prepare the students for success in today’s business world. The Principles of Management course (BUS260) provides a foundation of the basic concepts of management and thus serve as a pre-requisite for the upper-level courses. Students are encouraged to take advantage of the various internship opportunities available that will allow them to blend classroom theory with practical application. Required Courses

  • BUS 385 Small Business Management 
  • BUS 386 Family Business Management
  • Four electives from the following list:
  • BUS 387 Franchise Management
  • BUS 271 Consumer Behavior
  • BUS 285 Social Media and Business 
  • BUS 380 Entrepreneurship
  • BUS 410 Managing and Marketing New Products 

Sport Management Minor

Students in any major may minor in Sport Management. Required Courses

  • BUS 223 Sport Marketing
  • BUS 262 Sport Management
  • BUS 301 Sport Ethics
  • Three upper-level (300–400-level) sport electives.

Program Learning Outcomes

  • Communication abilities – concise written and oral
  • Problem-solving skills
  • Quantitative and statistical analysis
  • Ethical reasoning skills
  • Leadership and teamwork skills
  • Information technology skills
  • Integrative experience demonstrating the ability to synthesize and apply knowledge and skills

In addition to the overall business program learning outcomes, students in the digital marketing major will:

  • Use technology to communicate marketing content, particularly social media, to persuade and influence consumers
  • Develop, implement, and manage digital marketing plans from regional to global implementation
  • Analyze the effectiveness of digital marketing strategies
  • Apply ethical reasoning and decision-making relating to digital marketing strategies
  • Synthesize and apply knowledge and skills through an integrative experience 
  • Synthesize knowledge, apply strategic planning and research skills in an integrative experience

Meet Our Faculty

Kathleen Derzius

School of Professional Studies

James Hoffey


Linda Marie Nolin, MBA, ACB

Director of Graduate Business Programs, Professor of Practice in Business
Business Administration
(508) 849-3272

Lawrence Sasso, DBA, MSM

Director of Undergraduate Business Programs & Head Softball Coach
Business & Athletics
(508) 849-3374

Joseph Touchette