The AI (Artificial Intelligence) for Business program emphasizes practical applications of AI for business and is designed to offer hands-on, project-based learning opportunities. This program is business-focused with an emphasis on the ethics of AI and the applicability of AI across the general business environment.

Artificial Intelligence is reshaping industries beyond the technology sector. It is impacting business strategies. Students need to learn how to responsibly leverage AI technologies to be more successful in their careers and enhance their employability. AI for Business students will learn the skills needed to meet the challenges and opportunities as more businesses incorporate AI into their strategies and operations.

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Curriculum Highlights

Course of Study

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HEAR FROM STUDENTS AND PARTNERS

Magin Gomez ‘22

Paraguay

Daniele Iaboni ‘22 G’24

Canada

Fitchburg, MA

Tara M. Rivera G'16

"I am really passionate about my two majors. Right now, I am focusing on finishing my thesis, looking forward to my MBA, and from there getting a job. I am excited about the real world."

“All the professors are fully flexible. It’s been a lot of hands-on learning which is great and really forces us to apply the knowledge that we gained in our business programs.”

"My MBA has opened a lot of doors for me as far as career choices and has put me ahead of the competition. One of my life goals was to be an adjunct professor and I'm ecstatic to say that I now teach at Anna Maria."

Curriculum Highlights

BUS 110 – Leadership

Required

A study of traditional leadership with emphasis on using critical thinking to develop ethical leadership skills, a number of methodologies will be utilized to develop insights into the relationship between faith, reason and leadership.

3 credits

BUS250 – Applied Statistics and Quantitative Reasoning

Required

A study of elementary applied statistics starting with probability and including permutations, combinations, distributions, measures of central tendency, linear correlations, and regressions.

3 credits

BUS 151 – Financial Accounting I

Required

A study of the fundamental concepts and methodology of accounting. Topics include the procedures of accounting for assets, liabilities, owner’s equity, revenues and expenses. Analysis and preparation of financial statements will also be stressed.

3 credits

BUS 152 – Financial Accounting II

Required

A continuation of the study of the fundamental concepts and methodology of accounting. Additional topics include the procedures of accounting for plant assets, payroll, partnerships, corporations, stocks, and the statement of cash flows. Prerequisite: BUS 151.

3 credits

ECO 200 – Microeconomics

Required

A study of economic principles and ideas in the light of social, economic theory as they apply within our society and everyday lives. Special attention is given to the influence of economic policy on business policy. Topics include: supply and demand, elasticity, costs, and various market structures.

3 credits

BUS 260 – Principles of Management

Required

A treatment of the fundamental functions of management including such topics as formulation of policy, executive leadership, decision making, formulation of objectives, and staff relationships.

3 credits

BUS 210 – Personal Finance

Required

This course will cover a wide array of topics from how to invest, how to develop personal discipline regarding money matters, how to build wealth starting with a small amount of money, how to understand and deal with all types of economic climates e.t.c.

3 credits

BUS 268 – Financial Management

Required

An introduction to the basic concepts and practices that confront the financial manager in the business firm. Topics include an overview of the goals and functions of financial management, financial analysis and planning, and working capital management.

3 credits

BUS 270 – Marketing Principles and Communications

Required

A study of the problems and opportunities marketers experience while engaging in the exchange process— exchanging something of value, including goods, services, ideas, people, or places in return for money, time, votes, or desired behavior.

3 credits

BUS 280 – Business Law

Required

Surveys basic law of crimes, torts, contracts and real property. Students draft contracts and develop understanding of laws commonly affecting business transactions such as agency, forms of business organization, and sales.

3 credits

BUS 403 – Business Ethics

Required

An introduction to ethical decision-making in business. Examines individual, organizational, and macro level issues in business ethics. Designed to assist potential businesspersons to make more informed ethical decisions on a daily basis. Both descriptive and normative models of unethical and ethical decision making in business are analyzed.

3 credits

BUS 490 – Business Capstone Seminar

Required

A study of the four zone of social media and how marketers can obtain their objectives through each social media zone

3 credits

MIS 362 – Advanced Spreadsheet Applications

Required

A course leading to the mastery of professional business problem-solving and decision-making techniques. Project files and case studies require critical thinking and provide a great variety of interesting and relevant business applications for skills. The macros will be utilized as a tool for automating spreadsheet features.

3 credits

MIS 363 – Advanced Database Applications

Required

3 credits

BUS 451 – Project Management

Required

This course develops a foundation of concepts and solutions that supports the planning, scheduling, controlling, resource allocation, and performance measurement activities required for successful completion of a project.

3 credits

AIL 100 – AI for Everyone (online)

Required

Artificial Intelligence is changing the world. It is changing jobs, creating them, and even replacing them (but less than you think). More than ever before, companies need employees who can use AI tools to solve problems creatively and responsibly.

3 credits

ECO 201 – Macroeconomics

Required

Special emphasis is placed on the implications of economic principles for modeling and policy making at the national level. Topics include: unemployment, inflation and economic growth, fiscal policy, and monetary policy.

3 credits

AIL 201 – AI for Decision Making(online)

Required

Artificial Intelligence decisions are often only as good as the person asking the question. In this course, you’ll learn how to ask the right ones and increase the productivity and innovation you can achieve with AI.

3 credits

AIL 205 – AI for Creativity (online)

Required

Generative AI has introduced a new paradigm of AI: the co-creator. Top professionals and companies use AI to improve productivity and creativity every day, and in this course, you’ll learn the iterative prompting, search, and functional evaluation metrics powering these uses.

3 credits

AIL 301 – AI Ethics (online)

Required

Have you ever heard someone say that AI could take over the world? As drastic as that may sound, AI poses substantial ethical risks to businesses, people, and anyone taking advantage of the technology. Therefore, learning the ethical theories and legal frameworks surrounding AI is critical for anyone using AI tools.

3 credits

DAT 103 – Foundations of Data Analytics I (online)

Required

In an increasingly data-driven world, everyone should be able to understand the numbers that govern our lives. Whether or not you want to work as a data analyst, being “data literate” will help you in your chosen field.

3 credits

DAT 104 – Foundations of Data Analytics II (online)

Required

This course is intended as a continuation of Foundations of Data Analytics I. In this course, you’ll learn how Data Analytics is applied within the workforce. Particular attention will be paid to the role of the Data Scientist or Analyst, machine learning and the applications of Big Data.

3 credits

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Course Of Study

Career Opportunity

AI is reshaping the world and virtually every aspect of it. Thus, understanding AI’s fundamental principles and applications has become both crucial and urgent for everyone. The influence of AI extends beyond technical fields, impacting business strategies, social science research, creative pursuits, and humanity’s understanding of ethics and society.

While 86% of students claim to already use AI today, 58% admit they do not have sufficient AI knowledge and skills. As such, college students are now expecting their school to provide more AI skills, with 72% saying they expect training on the effective use of AI tools, and more courses on AI Literacy. (2024 Digital Education Council Global AI Student Survey)

Students need to understand how to efficiently and responsibly leverage AI technologies in order to be more effective in their careers, regardless of their major. However, 61% percent of Gen Z grads feel unprepared to use new AI tools in the workforce. (2024 Cengage Group Graduate Employability Report)

LABOR MARKET DEMAND

AI and information processing technologies that are expected to have the biggest impact – “with 86% of respondents expecting these technologies to transform their business by 2030”. Generative AI is expected to change almost a quarter (23%) of global jobs by 2028. “AI and big data top the list of fastest-growing skills, followed closely by networks and cybersecurity as well as technology literacy. Complementing these technology-related skills, creative thinking, resilience, flexibility and agility, along with curiosity and lifelong learning, are also expected to continue to rise in importance over the 2025-2030 period.” Please refer to the chart showing the skills on the rise with AI and Big Data as the number one increasing skill. (Source: World Economic Forum Future of Jobs Report available at https://reports.weforum.org/docs/WEF_Future_of_Jobs_Report_2025.pdf)
62% of employers believe job applicants and employees should have foundational knowledge of GenAI tools, with 58% being more likely to interview and hire those with AI experience. Also, 75% of employers say employees use “AI tools in daily workflows to assist in research (49%), writing (47%), data analysis (43%), brainstorming (36%) and product development (27%)”. (Sources: 2024 Cengage Group Graduate Employability Report available at https://www.cengagegroup.com/news/press-releases/2024/cengage-group-2024-employability-report/)
As of 2024, 72% of organizations have adopted AI in at least 1 business function, which is up from 55% just one year prior. Also, 65% of workers say they are now using Generative AI at work, up from 33% in 2023. (2024 McKinsey & Company AI Report available at https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai

CAREER

Healthcare Administration + AI Literacy = Clinical Information Specialist

Average Salary No Exp): $72,000 (Glassdoor)
Average 7-9 years): $88,000
Median Salary: $58,250 (BLS)

Education + AI Literacy = Digital Learning Coordinator

Average Salary No Exp): $61,000 (Glassdoor)
Average 7-9 years): $71,000
Median Salary: $66,490 (BLS)

Digital Marketing + AI Literacy = Digital Media Specialist Business)

Average Salary No Exp): $60,000 (Glassdoor)
Average 7-9 years): $78,000

Pre-Law + AI Literacy = AI Compliance Officer Legal)

Average Salary No Exp): $82,000 (Glassdoor)
Average 7-9 years): $107,000

Program Learning Outcomes

Program Learning Outcomes:

Use natural language AI tools to solve a range of personal and professional problems ethically and effectively.
Improve the speed and reliability of business decision-making through the effective, reliable, and responsible application of natural language AI tools.
Use generative AI to improve creative problem-solving processes, using a broad knowledge of techniques, case studies, and ethics.
Critically analyze the quality, originality, and value of AI-created works using the context of their application.
Design AI solutions adhering to leading ethical and governance frameworks.

Upon completion, students will have acquired the following skills and capabilities:

Foundational AI Knowledge: Students will gain a solid understanding of key AI concepts, including Generative AI, Large Language Models (LLMs), Machine Learning, and ethical considerations in AI use.
Decision-Making with AI: Students will learn to leverage ML and LLM tools for informed decision-making, including customizing tools and refining prompting techniques to enhance outcomes.
Creativity and Design with AI: Students will develop the ability to set goals and create prompts for AI to achieve artistic or project-specific objectives, and apply ethical considerations in creative AI use.
Ethical and Responsible AI Use: Students will understand and apply ethical frameworks and privacy considerations in defining AI use cases, ensuring responsible deployment of AI technologies.
Effective Communication: Students will articulate the application, methodology, and outcomes of AI solutions across a range of roles and to a broad audience.
Creative Industry Transformation: Students will evaluate the impact of AI on creative industries and apply AI in a manner that respects integrity and originality.