PROGRAM TYPE
On Campus

DEGREES
BA

Contact

Travis Maruska

Associate Professor
School of Liberal Arts & Sciences
(508) 849-3338

Communications | BA

Program Overview

The discipline of communications is an examination of the various processes of human communications and their application to human behavior. The major in Communications Studies requires all students to take a comprehensive introductory course that is designed to give students a general survey of the discipline of communications by integrating social and cultural diversity.

In addition, three other courses are mandatory, along with a senior seminar and an internship. A minimum of 39 credits is required for the major, 15 of which must be at the 300 level or above. The courses provide students with an overview of the theoretical and practical applications of the various fields of Communications Studies, which encompass four types of communication: written, verbal, nonverbal, and visual.

In this age of global citizenship, the major is designed to cultivate students’ communication skills in the arenas of their personal, professional, and civic life, preparing them for careers such as Media, Law, Journalism, Business, Marketing, Advertising, Social and Human Services, Education, and Government and Politics.

Public Relations Track

  • Perfect for communicators, writers, and public speakers.
  • Help guide companies through culturally sensitive decisions.
  • Turn your social media and communication skills into a career.
  • A great alternative to a traditional marketing degree.

Large and small businesses, government agencies, community nonprofits, academic institutions, and just about any successful organization must create and maintain a positive image with the general public. A public relations representative is at the heart of this. Whether speaking with reporters, overseeing a brand or logo design, or drawing followers on social media, a public relations representative is a great communicator on paper and in person.

The Public Relations Track in the Communications Major requires all students to take the following four elective courses in addition to their core courses: Strategic Public Communications, Public Communications Tactics, Crisis Communications, and Public Speaking.

In this age of global citizenship, the major is designed to cultivate students’ communication skills in the arenas of their personal, professional, and civic life, preparing them for careers such as Media, Law, Journalism, Business, Marketing, Advertising, Social and Human Services, Education, and Government and Politics.

Sports Communication Track

The sports industry is an immersive and popular entity in modern society, and it requires great communicators, including sports broadcasters, reporters, marketers, coaches, agents, public relations representatives, and event planners. Whether working with athletes, business representatives, coaches, sponsors, or the general public, a great sports communicator will have the ability to take complex information and present it in a way that is understandable and informative.

The Sports Communication Track in the Communications Major requires all students to take the following four elective courses in addition to their core courses: Sports Communication, Sports Marketing, Sports Facilities Administration, and Coaching Strategies.

Media Track

The ability to manipulate images and sound in a digital format enhances an individual’s appeal to businesses, nonprofits, government agencies, and private institutions. Virtually every professional or nonprofessional group has a presence in the media world, and graduates from Anna Maria College who understand the art of videography, editing, digital design, and audio recording will have an edge when forging a career in the field of Communications.

The Media Track in the Communications Major requires all students to take the following five elective courses in addition to their core courses: ART 239 Videography, COM 225 Podcasting, DES 103 Digital Design, DES 300 Motion Graphics, MCO 302 Persuasion in the Media

Job growth - PR & Fundraising Managers

Job growth - PR, Advertising & Marketing

$118,000+
Public Relations
Managers

Curriculum Highlights

Course Of Study

Career Opportunity

The global PR market revenue is expected to reach $129 billion by 2025. A degree in public relations is useful for any career that focuses on being persuasive and disseminating a message. You will learn to help individuals, businesses, and organizations craft and maintain their public image through various skills such as writing, media, audience analysis, and crisis management.
 

 

Careers
Public Relations Specialist
Job outlook – 2021-2031 (BLS) +8% (almost 2x Nat Avg)
 

 

Marketing Manager
Job outlook – 2021-2031 (BLS) +10% (2x Nat Avg)
 

 

Starting Out (All Stats 2022)

Public Relations Coordinator
Average Salary (No Exp): $46K (Glassdoor)
Average Salary (7-9 years): $56K
 

 

Copywriter
Average Salary (No Exp): $53K (Glassdoor)
Average Salary (7-9 years): $70K
 

 

Publicist
Average Salary (No Exp): $50K (Glassdoor)
Average Salary (7-9 years): $75K
 

 

Media Relations Specialist
Average Salary (No Exp): $52K (Glassdoor)
Average Salary (7-9 years): $68K
May require 1-2 years experience
 

 

Public Relations Specialist
Average Salary (No Exp): $49K (Glassdoor)
Average Salary (7-9 years): $63K
Median Salary: $67K (BLS)
 

 

With Experience
Public Relations Manager
Average Salary (No Exp): $61K (Glassdoor)
Average Salary (7-9 years): $82K
Median Salary: $129K (BLS)
 

 

Media Relations Manager
Average Salary (No Exp): $72K (Glassdoor)

Average Salary (7-9 years): $99K
 

 

Marketing Manager
Average Salary (No Exp): $65K (Glassdoor)
Average Salary (7-9 years): $92K
 

 

Additional Pathways
  • Digital Marketing Analyst
  • Market Research Analyst
  • Media Analyst
  • Corporate Communications

Program Learning Outcomes

  • Identify and describe the major communication theories and practices across the field of human communication and apply them to a variety of settings including small businesses, major corporations, and non-profits.
  • Demonstrate a knowledge of the history of human communication and how it has evolved through various media.
  • Apply ethical standards and judgment to the field of human communication, including the ability to manage conflict, listen attentively and objectively, and facilitate large and small groups.
  • Apply research methods and locate and utilize primary academic sources relative to human communication.
  • Demonstrate an ability to communicate effectively, both orally and written.

Meet Our Faculty

Christine Keating

Lecturer
School of Liberal Arts & Sciences