Expand Access and Opportunity
”As a result of our outreach strategies under the Something Greater plan, our Fall 2018 incoming class is the largest, more geographically diverse, and academically talented in Anna Maria's recent history.
The Sisters of Saint Anne founded Anna Maria College with the purpose of expanding access to a quality education in the liberal arts and professions. Our Something Greater Strategic Plan continues our mission around access, by setting tuition pricing and expanding scholarship support to ensure that a private, residential college education is within the financial reach of all our students and families. Expansion of our online degree, hybrid, and certificate programs increases opportunities for working adults. Investments in enlarging our visibility, reputation, and market reach will result in the enrollment growth, student profile and diversity, and external fundraising essential for sustaining our financial strength.
Anna Maria College’s scholarship and financial aid programs are vital for ensuring that students and families from all economic backgrounds can take advantage of our undergraduate and graduate degree programs to further their professional opportunities. During the 2017-18 academic year, 850 undergraduates – 99 percent of our total undergraduate student body – received $18 million in institutional support.
Increase the College’s scholarship and financial aid resources, through endowment and annual awards, to enhance student accessibility to high-quality undergraduate and graduate degree programs. Develop tuition, room-and-board, and other pricing policies to reflect the overall exceptional value of an Anna Maria education, to support marketing and recruitment among targeted program and student market segments, and to manage optimal net revenue return. Promote exceptional value and return on investment as prominent features of the College’s brand.
Expand the College’s geographic markets throughout New England and beyond, while strengthening share in established regional and program markets. Introduce early outreach to high school sophomores and juniors to capture their attention sooner in the recruitment cycle. Invest in and intensify student marketing and recruitment for transfer undergraduates, graduate students, and online students. Broaden student-athlete recruitment channels.
Research and assess programs and partnerships for international student enrollment in such areas as undergraduate transfers, dual undergraduate-master’s degree offerings, professional master’s degree and certificate programs, online programs, precollege summer institutes, and English as a second language. Design and implement programming, student life, marketing, and recruitment strategies for high-potential offerings and markets and to enhance international diversity.
Create a comprehensive and compelling brand identity for the College that elevates its reputation for exceptional educational value, a transformational student experience, and demonstrated outcomes for professional and personal achievement. Expand Anna Maria’s visibility especially in support of student recruitment, program and market expansion, alumni engagement, and partnership development. Integrate web, digital, and social media as brand channels. Nourish a culture of internal brand “championship” among students, faculty, and staff.