PROGRAM TYPE
On Campus

Contact

Linda Marie Nolin, MBA, ACB

Director of Graduate Business Programs, Professor of Practice in Business
Business Administration
(508) 849-3272
Academic AgreementsAdmission RequirementsHousingScholarshipsTuitions & Fees

Marketing

Program Overview

Recognized as one of the 25 Most Affordable Marketing Programs in U.S. by AffordableSchools.net 

According to the U.S. Bureau of Labor Statistics, marketing manager jobs are expected to grow by 9% from 2014 to 2024 faster than the average for all occupations. Much of this growth is expected to come from Internet marketing, such as search engine and social media marketing. Consequently, employment prospects should be brighter for individuals with experience marketing in digital mediums.

Professional careers in marketing including (but aren’t limited to):

Marketing Communications Manager
Marketing Consultant
Marketing Research Analyst
Product Manager

More Information

Required Courses
Learning Outcomes
Meet Our Faculty

Required Courses

Choice of any four courses from the following list:

  • BUS 685 Marketing on the World Wide Web
  • BUS 709 Buyer Behavior
  • BUS 710 Marketing Communication
  • BUS 717 New Product Development
  • BUS 750 E-Commerce Strategies
  • BUS 752 Marketing Research
  • BUS 763 Social Media and Marketing

Learning Outcomes

  • Develop strategy analysis, planning, and control skills by applying marketing strategy concepts and methods
  • Create a positioning strategy for the organization and its brands in the marketplace to obtain the best match between distinctive competencies and value opportunities
  • Measure and manage return on marketing
  • Utilize new marketing technologies including social media
  • Support marketing in a socially responsible way in a global marketplace

Meet Our Faculty

Heather Antanavica

Lecturer
Psychology

Kristine Blum

Lecturer
School of Professional Studies

Lauren Bonney

Lecturer
School of Professional Studies

Gerard Campbell

Lecturer
Business

Bruce Cohen

Lecturer
Business

Kathleen Derzius

Lecturer
School of Professional Studies

Daniel Farley

Lecturer
School of Professional Studies

Alan Feltham

Lecturer
School of Professional Studies

Jacqueline Feron

Lecturer
Business

Erica Foskett

Lecturer
School of Professional Studies

Robert Gagne

Lecturer
Business

James Hoffey

Lecturer
Business

Michael Holbrook

Lecturer
School of Professional Studies

Dan Kenary

Lecturer
Business

Reaves Klipstein

Lecturer
Business

Paul LaCava

Lecturer
Psychology

Euguene LaCava

Lecturer
Business

John MacDonald

Lecturer
School of Professional Studies

Elzbieta Manos

Director of Academic Projects and Associate Professor of Business
Business Administration
(508) 849-3437

Steve McGrath

Lecturer
Business

Marcia Mitchell

Lecturer
Business

Michael Morgan

Professor of Practice Business and Sports Management Programs
Business Administration
(508) 849-3318

Amanda Muggle

Lecturer
Business

Linda Marie Nolin, MBA, ACB

Director of Graduate Business Programs, Professor of Practice in Business
Business Administration
(508) 849-3272